Vanta Platform

Vanta's platform was technically exceptional — a genuinely powerful tool for managing security compliance across complex organisations. But the interface had been built by engineers, for engineers. For the buyers making purchasing decisions, it was impenetrable.

The goal: redesign the core dashboard experience and marketing site so that a CISO or Head of Engineering could immediately understand what they were looking at, feel confident in the data, and make the case internally for adoption.

"Our churn wasn't about the product. It was about how fast people could understand what the product was doing for them."

We started by mapping every state of the platform against user mental models — not what the data meant technically, but what decisions it needed to drive. This produced a new information hierarchy that surfaced critical alerts, compliance scores, and remediation paths in the right sequence.

A motion language was designed from first principles — every transition in the interface has a directional logic, a velocity, and a purpose. Data loading isn't a spinner; it's a meaningful animation that shows the system working. State changes communicate causality. Nothing moves without a reason.

The marketing site was rebuilt as an interactive product demo — visitors experience the actual interface before signing up. Conversion from demo-to-trial jumped significantly as a result.